Meet Ash, the woman behind the smile

Helping burnt-out women stop people pleasing and start living a life that feels like theirs

Less performing, more meaning

• Less performing, more meaning •

I'm Ash Butterss, a transformation coach who has been exactly where you are. The answers you're searching for are already within you, and I'll guide you back to them.

I know what it's like to have it all together on the outside and feel empty on the inside

You're in the right place, and you don't have to do this alone

Since hitting rock bottom in 2020, I've dedicated my life to inner transformation and personal growth. Through my coaching, retreats and podcast, I've guided women all over the world back home to themselves, beyond people pleasing and burnout, and closer to the woman beneath the masks we're taught to wear.

work together

465,000+

podcast downloads

You're in good company

500+

women supported through coaching, workshops and retreats

175

attendees at my live
breathwork events

4.9

out of 5 stars from hundreds of listener ratings on Apple Podcasts and Spotify

Here's how I got here, and how I can help you next

A roadmap back to yourself, from someone who has made the journey

I'm Ash, a transformation coach who helps overwhelmed women slow down, turn inward and find their way back to themselves.

Seven years ago I was living the picture-perfect life. I was married, living in Bondi Beach, with my dream job as a national sales manager for a global beauty brand. What you couldn't see behind the smile was how hopeless and alone I felt. I was drinking to numb the pain of disconnection and drowning in a life I'd built on purpose. It all came crashing down when I checked myself into a treatment centre at the beginning of 2020. It was my rock bottom and my turning point. I gave up drinking and began the long journey from my head to my heart, meeting myself again for the first time in a long time.

Knowing there must be more to life, I went looking for the tools I'd never been taught. I studied yoga, breathwork and meditation, and I've combined them with my Bachelor of Communication and more than fifteen years in the beauty industry to create the Behind the Smile Transformation Method.

I did the things that scared me most. I left my marriage, I walked away from my corporate career and I learned to sit with myself instead of numbing out. Every area of my life has changed for the better, and I've built a life I deeply love. Today I help women around the world turn inward instead of chasing the externals, because I'm proof that you can find your way home.

Get in touch

This or That

Coffee or Tea

Mountains or Ocean

Summer or Winter

Sauna or Cold Plunge

Party or Small Gathering

Bali or Byron

Sunrise or Sunset

Cheese or Chocolate

Kindle or Audiobook

Homebody or Traveller

How to work with me

Choose your pathway

Explore my programs, workshops and retreats, and choose the one that fits where you are in this moment.

01

Take your first step

Join a program, book your place at a workshop or retreat, or, if you want even deeper support, book an application call for one-to-one coaching or The Deep Shift

02

Come home to yourself

Over time, the exhaustion fades and you begin to remember who you were before you started performing for everyone else. You feel at home in your body and start building a life that fills you up.

03

"We were given permission to fully be ourselves"

This retreat was truly a gift. Being surrounded by such an incredible group of women in such a cozy and gorgeous landscape created a space that felt safe, nurturing, and deeply supportive. We were given permission to fully be ourselves, to let our walls down, and to feel completely safe within the container that was created. Every woman I encountered made me feel accepted, loved, seen, and nurtured.

LAUREN. C | THE EMBODIED WOMAN RETREAT ATTENDEE
"I finally had the clarity to start making positive changes in my life"

Attending Ash Butterss' breathwork ritual has been life changing! I left feeling deeply relaxed, nurtured, centred and calm. The feeling stayed with me for days after the class. I just attended my second class and I can't wait to attend further classes.

SHARON. T | BREATHWORK RITUAL
"I recognised myself in everyone and this made me feel so connected"

I was very sceptical or hesitant to talk or share in a group. To be honest I wasn’t sure that a group forum was going to be for me. My aha happened almost immediately and lights started turning on when the girls started talking. I recognised myself in everyone and this made me feel so connected which then made it feel safe to talk. A massive thank you to Ash! My gut really screamed at me to reach out on this one and boy was it right!!!!! I am really going to miss this xxx

BELINDA. S | BEHIND THE SMILE TRANSFORMATION - 12 WEEK GROUP PROGRAM

Ready to dive in?

Let's walk home together, to a life you're excited to wake up to

Everyone starts from a different place, and there's no wrong way to begin. Dip a toe in with a workshop or The Inner Shift, my four-week online program. Ready to dive all in? Join me on retreat, or book an application call to see if one-to-one coaching or The Deep Shift is the right fit.