Transformation coaching programs for women ready to step off the hamster wheel
Build a life you no longer want to escape from
You've ticked all of life's boxes, yet you still feel empty inside
You've shown up for everyone else for so long that you've lost touch with who you are
You've read the books, listened to the podcasts and tried to fill the empty space with whatever is around you, whether that's shopping, alcohol or staying so busy you never have to sit in the stillness. Perfectionism hides the quiet doubts about your worth. And somewhere along the way you came to rely on external validation, people pleasing for approval, even from people you don't really like. Meanwhile, you're exhausted, and no one can see what it costs you to keep it all up.
1 in 3
AUSTRALIANS FEEL LONELY
Around 6 million adults report experiencing loneliness
Ending Loneliness Together, State of the Nation, 2023
66
DAYS TO BUILD A HABIT
Linked to lower reported
stress & anxiety
Lally et al., European Journal of Social Psychology, 2009
450+
WOMEN SUPPORTED
Participants reported lower tension and higher self-esteem
Real change needs time, community and guidance.
That's how my group programs are built.
Why this approach works
Real transformation takes support, time and the right guide
My Transformation Programs
Online coaching programs for women who are ready to deeply transform their lives.
The Inner Shift
WHO IT’S FOR | For women who know something needs to change but haven't found the first step.
The Inner Shift is a four-week online program that introduces you to the core practices that changed my life: breathwork, meditation, gratitude and spiritual connection.
Together we build a simple morning routine you can keep, alongside a community of women who keep each other accountable. Many women finish feeling calmer, clearer and more connected to themselves. These are tools you can lean on for the rest of your life, and four weeks is all it takes to begin.
INCLUSIONS
Weekly live Zoom session to learn each practice with me and ask questions as you go
Four guided audio practices one per week, so you always have something to press play on
A live 7am practice each week a simple way to start the day alongside the group
Weekly reflection prompts to notice what's shifting as you go
Telegram group chat for connection and accountability between sessions
Membership portal with replays so you can catch up on a missed session and keep every practice for life
Next intake kicks off January 4th, 2027
INVESTMENT | $444 AUD
A 4-Week Online Program for Women
A 4-Month Online Transformation Program for Women
The Deep Shift
WHO IT’S FOR | For the woman who is ready to go all in, and tired of feeling disconnected from herself.
If you feel disconnected, unfulfilled and unsure which direction to take, The Deep Shift is where you slow down and go deeper.
Over four months in a small online group, my Behind the Smile Transformation Method takes you through three phases: Remove the Armour, Go Beneath the Smile and Loosen Your Grip.
You'll stop people pleasing, learn to set boundaries and reconnect with who you are. Without this kind of support, it's easy to stay stuck, feeling empty and distant from yourself and the people you love.
INCLUSIONS
A 60-minute onboarding call with me, so we start with a clear picture of where you are and what you want from the four months
Live 90-minute group sessions twice a month, so you're guided through each phase
An online portal with guided practices, reflection prompts and session replays, so you leave with tools you can use for life
A private Telegram chat for connection and accountability between sessions
Priority booking and a member rate on my retreats and Rituals, so you never miss out
Apply for now March 2027, only 10 spots available.
INVESTMENT: $4,444 AUD, paid in full
or in 4 monthly payments of $1,250
1:1 Transformation Coaching with Ash Butterss
WHO IT’S FOR | For the busy woman who is ready to go deep and needs support that fits around her life.
Personalised transformation coaching with me, online or in person, over 12 weeks or six months. You're guided through my Behind the Smile Transformation Method in a one-to-one setting, with the same depth as The Deep Shift and the flexibility to fit around a full life.
Every package includes a VIP Day in Melbourne for full immersion. This is deep, intensive work, and there's no hiding. Without it, it's easy to keep performing, people pleasing and pushing through, while feeling further from yourself.
INCLUSIONS 12 WEEKS
A private onboarding session, so we start with a clear plan built around you
8 x coaching sessions across 12 weeks, for deep, consistent guidance through every phase
An in-person VIP Day in Melbourne, 10am to 4pm, for full immersion and deeper work
12 weeks of private Telegram support, so you have guidance between sessions
Access to the online coaching portal, so everything you need is in one place
Tailored practices, meditations and resources, so the work fits you and not a template
INCLUSIONS 6 MONTHS
Everything in the 12-week program, plus:
2 additional coaching sessions (10 in total), spread across six months so you have time to put it into practice
Six months of private Telegram support, so you have guidance between sessions for longer
$1,000 off one of my retreats, so you can keep going in person
Now taking applications for 2027. Spaces are extremely limited.
Investment 6 MONTHS | $9,999 AUD
Investment 12 weeks | $6,000 AUD
Payment plans available
6 Months OR 12 Weeks
How It Works, Step by Step
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Sign up online for The Inner Shift, or apply for The Deep Shift or one-to-one coaching with a short application call. I'll get to know where you are right now, and we'll confirm it's the right fit.
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Once you've said yes, you'll receive your start date and everything you need to be ready. With The Deep Shift and one-to-one coaching, we also begin with an onboarding call, so the work is built around where you are right now.
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Week by week, you let go of the habits that have kept you stuck and start building a life you deeply love. There’s a moment when the lights come on and everything feels possible again.
AS SEEN IN
Meet your transformation coach
I don't teach what I haven't already lived.
I Know the Hamster Wheel Because I Lived on It
For years I chased what I'd been told would make me happy: the next partner, the next promotion, the Prada handbag. My career took me through Mecca and L'Oreal, two of the biggest names in beauty, and each time I reached the next goal I felt emptier.
Eventually I realised the peace I was searching for was already within me, and that it was about letting the armour fall away. I studied yoga, breathwork and meditation, and combined them with my Bachelor of Communication to create the Behind the Smile Transformation Method. It gave me a life I no longer want to escape from. I've since supported hundreds of women through this work, and I’d love to guide you too.
Breathwork Questions, Answered
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If you're new to this work, or returning to it after time away, start with The Inner Shift, my four-week online program. If you're ready to go deeper with a small group beside you, The Deep Shift runs for four months. If you want personalised guidance and more flexibility with timing, one-to-one coaching is the most direct route. Not sure? Start with The Inner Shift. It's the gentlest way in, and you can go deeper whenever you're ready.
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Yes. Payment plans are available for The Deep Shift and one-to-one coaching, and we'll talk through the options together on your application call. The Inner Shift is paid upon sign-up.
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The Inner Shift runs for four weeks, and enrolment opens twice a year, in January and July. The Deep Shift runs for four months and opens twice a year in March and September. One-to-one coaching runs for 12 weeks or six months, and we'll plan your start date together on your application call.
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The Inner Shift is designed for busy lives: one live session a week, plus a simple morning practice you do in your own time. The Deep Shift has two live 90-minute sessions a month, with practices to work through in between. With one-to-one coaching, you have your coaching sessions plus practices tailored to you. The practices are designed to be simple enough to keep.
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Life happens. Session replays are available in your online portal, so you can catch up in your own time and keep going.
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Yes. Every program can be done online, and I work with women all over the world. Live sessions run on Australian time, so replays are there if the timing doesn't suit your time zone. One-to-one coaching also includes an in-person VIP Day which is held in Melbourne and travel cost is not included.
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These programs are for women who look like they have it together on the outside but feel exhausted, disconnected or like they're performing for everyone else. You might be a people pleaser, a perfectionist or someone who has ticked all of life's boxes and still feels empty. What you share is that you know something needs to change, and you're ready to do something about it. You don't need any experience with breathwork or meditation, only a willingness to show up.
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These programs may not be the right fit if you're looking for a quick fix, or you'd like someone else to do the work for you. Change happens through the practices and the honest conversations, so it asks for your time and your willingness to look at yourself. They're also not a substitute for therapy or medical care. If you're in crisis, or need support for a diagnosed mental health condition, please reach out to a qualified professional first. Coaching can sit alongside therapy, so you don't have to choose.
Ready to build a life you no longer want to escape from?
Your shift starts here
You've shown up for everyone else for a long time. This is your invitation to show up for yourself, with a clear path and a guide beside you. Sign up for The Inner Shift, or book an application call for The Deep Shift or one-to-one coaching, and take the first step toward a life that feels like yours.
Spaces in The Deep Shift and one-to-one coaching are limited and by application only.