Meet Ash, the woman behind the smile
Helping burnt-out women stop people pleasing and start living a life that feels like theirs
Less performing, more meaning
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Less performing, more meaning •
I'm Ash Butterss, a transformation coach who has been exactly where you are.
The answers you're searching for are already within you, and I'll guide you back to them.
I know what it's like to have it all together on the outside and feel empty on the inside
You're in the right place, and you don't have to do this alone
Since hitting rock bottom in 2020, I've dedicated my life to inner transformation and personal growth. Through my coaching, retreats and podcast, I've guided women all over the world back home to themselves, beyond people pleasing and burnout, and closer to the woman beneath the masks we're taught to wear.
465,000+
podcast downloads
You're in good company
500+
women supported through coaching, workshops and retreats
175
attendees at my live
breathwork events
65+
retreat attendees
4.9
out of 5 stars from hundreds of listener ratings on Apple Podcasts and Spotify
Here's how I got here, and how I can help you next
I'm Ash, a transformation coach who helps overwhelmed women slow down, turn inward and find their way back to themselves.
Seven years ago I was living the picture-perfect life. I was married, living in Bondi Beach, with my dream job as a national sales manager for a global beauty brand. What you couldn't see behind the smile was how hopeless and alone I felt. I was drinking to numb the pain of disconnection and drowning in a life I'd built on purpose. It all came crashing down when I checked myself into a treatment centre at the beginning of 2020. It was my rock bottom and my turning point. I gave up drinking and began the long journey from my head to my heart, meeting myself again for the first time in a long time.
Knowing there must be more to life, I went looking for the tools I'd never been taught. I studied yoga, breathwork and meditation, and I've combined them with my Bachelor of Communication and more than fifteen years in the beauty industry to create the Behind the Smile Transformation Method.
I did the things that scared me most. I left my marriage, I walked away from my corporate career and I learned to sit with myself instead of numbing out. Every area of my life has changed for the better, and I've built a life I deeply love. Today I help women around the world turn inward instead of chasing the externals, because I'm proof that you can find your way home.
A roadmap back to yourself, from someone who has made the journey
This or That
Coffee or Tea
Mountains or Ocean
Summer or Winter
Sauna or Cold Plunge
Party or Small Gathering
Bali or Byron
Sunrise or Sunset
Cheese or Chocolate
Kindle or Audiobook
Homebody or Traveller
How to work with me
Choose your pathway
Explore my programs, workshops and retreats, and choose the one that fits where you are in this moment.
01
Take your first step
Join a program, book your place at a workshop or retreat, or, if you want even deeper support, book an application call for one-to-one coaching or The Deep Shift
02
Come home to yourself
Over time, the exhaustion fades and you begin to remember who you were before you started performing for everyone else. You feel at home in your body and start building a life that fills you up.
03
Ready to dive in?
Let's walk home together, to a life you're excited to wake up to
Everyone starts from a different place, and there's no wrong way to begin. Dip a toe in with a workshop or The Inner Shift, my four-week online program. Ready to dive all in? Join me on retreat, or book an application call to see if one-to-one coaching or The Deep Shift is the right fit.
